Lindsay Perkin

Lindsay Perkin is an entrepreneur and organizational strategist bringing 25 years of experience to a practical challenge: helping people manage rodents effectively while reducing animal suffering and ecological harm.

Lindsay founded and led Keyphraseology, a digital strategy consultancy, for more than 16 years. She built an international team and took responsibility for the organization’s strategy, operations, finances, and growth. Across Keyphraseology and her earlier work at Moz, she advised more than 100 organizations, helping leaders diagnose complex problems, align people and resources, and turn plans into results.

Her experience with online platforms and marketplaces includes specialist employment platforms and consulting for organizations such as Etsy and Xometry. This work involved understanding what people need, organizing information so they can find it, and helping organizations build the systems and relationships needed to deliver useful services.

Alongside her professional work, Lindsay has contributed to conservation through board leadership, nonprofit consulting, and hands-on wildlife rescue and rehabilitation. She serves on the board of Felidae Conservation Fund, where she chairs the Communications and Outreach Committee and contributes to strategic planning and fundraising.

Through her work with various wildlife rescue organizations, she has helped care for sick and injured wildlife, often incapacitated by secondary poisoning from second-generation anticoagulant rodenticides (SGARs). Her experience also includes assessing wildlife exclusion and barn owl services, connecting her organizational experience directly with practical approaches to rodent management. Through Rodent Management Exchange, Lindsay is bringing these capabilities together to develop the evidence, connections, and practical support that better management decisions require.

Lindsay grew up in Victoria, BC, Canada, on Vancouver Island, on the traditional territory of the lək̓ʷəŋən (Lekwungen) peoples, the Songhees and Xwsepsum (Esquimalt) Nations. She has spent much of her life across Coast Salish territories, where Indigenous peers, teachers, and families helped shape her understanding of place and responsibility. Childhood boating journeys through the Gulf Islands, San Juan Islands, and Puget Sound helped make the lands, shores, and waters of the Salish Sea her enduring sense of home.

She now lives in Seattle, WA, USA, on the traditional lands of the Duwamish people. She acknowledges the Indigenous peoples whose homelands she has lived on and honors their continuing presence, stewardship, and relationships with these lands and waters.